Lisa McTigue Pierce, Executive Editor

November 11, 2015

1 Min Read
AminoActiv updates packaging to better educate consumers on pain relievers

New packaging design for AminoActiv pain reliever from Vireo Systems hopes to educate consumers who are looking for an alternative to Ibuprofen and NSAIDs (non-steroidal anti-inflammatory drugs) on their options. Central to the new labeling and packaging is the communication of more buyer information that helps consumers and retailers understand the benefits of avoiding NSAIDs.

Don Raymond, product manager with Vireo Systems, explains, "As AminoActiv expands its presence with retailers in 2014, the new packaging prepares us for reaching consumers who are shopping for alternatives to ibuprofen and other NSAIDs. Our leadership position in this market warranted stronger visual communications about how AminoActiv not only provides effective pain relief, but delivers relief from inflammation without any known side effects."

The company responded to requests from consumers suffering from chronic pain who asked for a larger-capsule count bottle with a new 180-count bottle. This triples the quantity of its original 60-count product and lowers costs.

Additionally, an AminoActiv topical cream tube replaces the previous cream jar to add better portability and easier dispensing. The tube holds the same amount as the jar: 2.75 oz.

Both 180-count bottle and tube are sold in cartons, which allows the company to communicate more product information at the point of sale. Vireo reduced paper consumption by printing dosage recommendations and suggested applications on the inside of the box.

CEO Mark Faulkner shares Vireo Systems' long-term goals: "Visual communication is an important aspect of growing the AminoActiv brand. Consumers have already expressed appreciation of the effort we've put into meeting their needs and continuing to deliver safe, non-toxic pain relief and healing solutions."

About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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