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Packaging powers masculine branding for personal care products

Packaging powers masculine branding for personal care products
Car Masutra Body Repair Kit


Chucky HDPE bottles with metal caps fuel the fun look of Car Masutra's Body Repair Kit. The collection of male grooming products, uses packaging from M&H's standard portfolio of products but distinctive graphic design, with gear stick graphics on the bottle tops, in addition to black and white chequered secondary packaging, gives the whole kit a powerful sporty character.

‘We worked closely with M&H to ensure the packaging truly reflected our brand identity and believe we have produced a good example of how effective simple packaging can be with a little imagination," remarks Mary Bird of Car Masutra.



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