Peter Caparis of Sonoma Soap Co. has added a new soap line to its product portfolio of all-natural personal care products. This new line sports packaging, specifically designed to bring awareness to the non-profit Clean the World's efforts to encourage hand washing.
The paperboard packaging is supplied by Tri Print, LLC (www.triprint.com) on an energy-efficient Komori (www.komori.com) 6-color with coater press using soy-based inks. "Our equipment uses new electric inverter motors that use approximately 35 percent less electricity consumption over similar older equipment," remarks Pamela J. Herrema of Tri Print. Printing plates are made on chemical- and process-free Kodak (http://graphics.kodak.com) computer-to-plate devices, and the C2S stock is the Forest Stewardship Council certified (www.fscus.org.)
In explaining his motivation to create the soap line, Caparis cites statistics from the World Health Organization, such as the 3.5 million children die from treatable illnesses, including pneumonia and diarrheal disease each year, and up to 65 percent of these deaths could be prevented by simple hand-washing with soap and water.
Clean the World is a charitable organization committed to the prevention of illness and death caused by acute respiratory infection and diarrheal disease in countries across the globe. In an effort to prevent these needless deaths from occurring, Clean the World collects discarded soap and shampoo from hotels to be recycled and distributes these soap products along with appropriate educational materials to domestic homeless shelters and impoverished people worldwide. In 2009, Clean the World collected, recycled and distributed more than 230 tons of soap and other bathroom amenities to impoverished people worldwide.
In addition to the awareness generated by the new packaging, Sonoma will donate a portion of the proceeds of each co-branded bar purchased to help in their mission of saving lives and recycling soap.
"Peter Caparis of Sonoma Soap Co. has a passion to help provide the recycled products to needy people and nations," remarks Herrema, "and we are making his cartons as green and affordable as possible to support his passion and the Clean the World project."