March 11, 2015
As part of its announcement introducing its annual New Product Pacesetters report, "Innovating Growth in a Down Economy"-a benchmark analysis of exceptional first-year CPG sales success for newly launched products, SymphonyIRI named its top 10 food and beverage and non-foods consumer packaged goods (CPG) brands of 2010.
Food & Beverage
In 2010, successful food and beverage innovation heavily catered to home-based eating rituals. Innovation around breakfast solutions and salty snacks accelerated, together representing more than half of new food dollars. The juices, milks and waters, and coffee and tea beverage segments demonstrated similar strength, outperforming, by far, trends witnessed during the past several years. The top 10 food and beverage product launches of 2010 capitalized on home-based consumption, but simultaneously delivered against consumer desires for health and wellness, with just a little bit of indulgence along the way.
against consumer desires for health and wellness, with just a little bit of indulgence along the way.
2010 New Product Pacesetters: Top 10 Food and Beverage Brands ($ Millions)
(Total Year-One Dollar Sales Across Food, Drug, and Mass Channels, excluding Walmart) POWERADE ION4 $190.5 Chobani $149.4 Wonderful Pistachios $114.1 glacéau vitaminwater zero $110.3 Nature's Pride $80.8 Trop50 $74.4 Thomas' Better Start $74.2 Green Mountain Coffee K-Cups $62.1 Budweiser Select 55 $59.9 Trident Layers $53.9 Source: SymphonyIRI New Product Profiler™
The economic downturn of a couple of years ago, coupled with advancing technology and new product ingredients, came together to encourage a move away from the professional spa and into the home spa. It's a trend that continues today, even as the economy emerges from the recession. Non-foods manufacturers are feverishly working to support this movement. New launches across health, beauty and personal care are capturing an increased share of spending in the non-foods arena. These departments are well-represented in the ranks of the most successful non-food launches of 2010, and they are raising consumer expectations around the power of do-it-yourself, at-home care.
2010 New Product Pacesetters: Top 10 Non-Foods Brands ($ Millions)
Crest 3D White
Plan B One-Step
Huggies Pull-Ups Learning Designs
Olay Professional Pro-X
Scope Outlast/Crest Extra White Plus Scope Outlast/Oral-B Advantage Plus Scope Outlast
Dove Body Wash with NutriumMoisture
LISTERINE/REACH TOTAL CARE
"In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010," said Larry Levin, executive vp, Consumer Insights, SymphonyIRI. "They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products that are filling those roles quite nicely."
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