Specialty areas aim to offer both focus and variety at this year's HBA Global show

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The HBA Global Expo & Conference, to be held June 28 to 30, will host several specialty areas that focus on a range of challenges and opportunities in the packaged personal care and beauty products arena. For example, marketing and development teams can discover strategies, insights and products that can help keep them on trend with product launches in the newly enhanced Trends Pavilion at HBA Global. 

Once again, Mintel has teamed up with HBA Global to host an Innovations Showcase in booth 481, where attendees will be able to learn about and test innovative cosmetic products from Europe, Latin America, Asia and North America. This year's theme is "Down to Earth" and will feature daily interactive demonstrations of beauty products from around the world. 

At the HBA New Products Showcase in booth 264, attendees will get a first hand view of primary and secondary packaging materials, private label offerings, sustainable options and many more innovations from leading international suppliers including 3C inc., Anisa Intl., Badger Color, Catalent Pharma Solutions, Cosmetic Solutions, Fusion Packaging, Garrett-Hewitt, Geami, Grafton Cosmetics, Lady Burd, Mineral Mine, O.Berk, Prima Fleur Botanicals,Qosmedix, Sederma, Tecnocosmesi Spa,Velocys and Zen-Bio. 

The Trends Spot Theater will present "Changes in Global Beauty Retailing," by Euromonitor Intl.
Additional informational opportunities exist within the HBA Global Conference program. Organized around five tracks, the HBA Conference will cover sessions on marketing, technical advancements, green products and sustainability, international business, and the latest in skin care. More than 200 experts in all facets of beauty, branding, personal care, product development, and retail sales will present new information and ideas for this program.

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