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Striking packaging offers salon look for value-priced haircare line
Linda Casey
March 11, 2015
1 Min Read
OMG haircare product range
OMG haircare product range
CRC Innovations debuts OMG!, a collection of hair and styling products designed to provide a salon look at value-for-money prices in striking black PET, PCTG and PP packaging. The strong black packaging features colorful graphics printed in primary colors onto a series of monotone-style faces.
The packaging design was created by CRC Innovations in partnership with M&H Plastics. The results are three different shampoo variants in 400ml Vogue PET bottles with flip-top caps, four shower gels in 420ml Hooked Shower Gel PCTG bottles, two 100ml PP Jars, plus two 200ml tubes.
‘Our aim was to create a distinctive, eye-catching brand image for this fresh new range," Theresa Taylor of CRC Innovations remarks. "We chose products from M&H's standard range so that we could offer these to our customers at a cost-effective price point, and it is the careful selection of style, material and colour which gives them such an individual look.'
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