Virtual store shelfVirtual store shelf
Posted by Lisa McTigue Pierce
March 11, 2015
1 Min Read
Virtual store shelfThe co. has joined with VTales Graphics to create a new software application that allows brand owners and retailers to assess the on-the-shelf and point-of-sale impact of their packaging and displays. The partnership draws on the co.'s expertise in creating hyper-realistic 3D packaging models and VTales' state-of-the art visualization technology. The result is called Esko Store Visualizer. It is a new solution that allows users to place virtual objects in photographed scenes, enabling them to see their designs in an in-store setting and determine how they compare with rival products.
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