Package redesign places treatment 'on the fence'

The effectiveness of a new 5-L jug for Cuprinol Sprayable Fence Treatment, a product for painting and protecting fences with a sprayer device, has been underscored by the fact that the product is one of Cuprinol's most successful launches. Designed by RPC Containers Ltd.'s (www.rpc-raunds.co.uk) department at Raunds in consultation with Cuprinol, the deep green container features an easy-pour spout and a sturdy and durable construction developed for outdoor use. The jug involves the respective blow-molding and injection-molding expertise of RPC's Raunds plant and its Market Rasen operations in the U.K. Blow-molded of high-density polyethylene, the rectangular jug has a wide, centered, 63-mm neck finish and a shoulder design that together ensure glug-free pouring. Smooth pouring is further aided by a separate, injection-molded polypropylene handle retained by a snap-on neck ring. The handle pivots during pouring for controlled dispensing.