DNA protection offered on packaging

DISC, a leading source of specialty packaging solutions for more than 40 years, is adding the latest DNA security technology to its capabilities. This move will ensure that all clients in all markets receive the best brand protection and anti-counterfeiting measures available.

 In an agreement signed in early July with Applied DNA Sciences, Inc. a provider of patented DNA-based security solutions, DISC will have exclusive rights to incorporate the company's SigNature DNA product in the offset lithographic printing process for folding cartons in North America. The agreement also provides for non-exclusive use of this technology in the production of pressure-sensitive labels.

"We are proud to be on the cutting edge of forensic, authentication technology for the packaging industry," said Margaret Krumholz, president of DISC. "This agreement gives us a unique DNA-based security solution that will be the centerpiece of our expanding, integrated packaging security program. Our client base, most notably companies in the pharmaceutical, luxury beauty and fragrance, and entertainment markets, are looking for tools to counteract the increasing threat of counterfeit packaging and subsequent pirating of their products. We are well positioned to provide them with the effective brand and product protection they need."

DISC will utilize a uniquely sequenced SigNature  DNA  taggant (marker) designed by APDN, which will be incorporated into their offset printing process. SigNature DNA, which is made from botanical material, is virtually impossible to copy and has successfully been used as forensic evidence around the world. It provides an indisputable and uncontestable method of authenticating any and all packaging printed by DISC using this process. It will provide DISC packaging clients with the highest level of security that is flexible and cost-effective at the same time.

The problem of counterfeit packaging and grey market diversion of major brands has grown dramatically each year. In fact, the global counterfeit packaging market is expected to reach an estimated $82.2 billion by the year 2015, according to California-based Global Industry Analysts, Inc. The result has been an increase in health and safety concerns, particularly in the pharmaceutical sector, as well as a loss in revenue for manufacturers in all markets. Law enforcement agencies are struggling to keep up with this illegal activity, and it becomes increasingly important for brand owners to take their own protective measures.