Is this the future of meat packaging?

David Bellm

January 30, 2014

1 Min Read
Is this the future of meat packaging?
Waitrose snip and slide meat packaging


Waitrose snip and slide meat packaging

Familiar meat trays may become a thing of the past as UK based grocery chain Waitrose introduces snip and slide packaging that will remove 90 tons of plastic waste from customers’ bins every year. The packs can be easily snipped open and the contents slid into the pan, saving time in the kitchen as well as space in the refuse sack, says the company.

Using ‘flow pack’ technology, already used for foods such as bagged salads and crisps, the packs are robust yet lightweight enough to withstand other items being placed on top of them in the shopping basket.

Minced and diced meat will be the first products to be re-packaged.

Waitrose meat buyer Andy Boulton said: “Waitrose is committed to reducing waste and we have listened to our customers who wanted a practical solution to help achieve this. These packs are more slim-line which gives shoppers more room in their shopping bags, fridge and when stored in the freezer. And with the added benefit of cutting waste by half but at no extra cost. I predict that this style of packaging will be a real hit.

“Feedback from customers has already been really positive as they can still buy the same quality meat products but will be minimizing waste.”

SOURCE: Waitrose


Sign up for the Packaging Digest News & Insights newsletter.

You May Also Like