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P&G will convert all powder laundry detergents to compacted formula

P&G will convert all powder laundry detergents to compacted formula
Tide powder detergent

Tide powder detergentThe Procter & Gamble Company announced that it’s compacting its entire U.S. and Canadian portfolio of powder laundry detergents beginning in February 2011. The move will bring to the market new compacted powder versions of Tide, Gain, Cheer, Dreft, and Ivory Snow brands that will bring meaningful environmental benefits while cleaning the same number of loads using less detergent than non-compacted formulas.

The new compacted detergents join other products in the P&G Future Friendly portfolio, such as Tide ColdWater, PUR and Cascade Action Pacs, that help reduce waste, save energy or save water while offering value and outstanding performance. The new compacted detergents provide consumers with the same number of loads in a detergent carton that is smaller, resulting in a convenient product that is easy to handle and store. The compacted formulas and smaller cartons also allow for increased efficiency including reduced fuel consumption and a reduction in packaging.

"Powder compaction is a win-win from operations all the way through consumer use," said Len Sauers, VP of Sustainability, P&G.

Powder compaction delivers meaningful benefits for the environment. By compacting its entire carton powder laundry detergent line-up, if consumers dose as recommended, P&G could help save up to 4 million GJs of energy each year, or the equivalent of the energy needed to provide 34 thousand average homes with electricity for a year.

"As Future Friendly products, concentrated powder detergents show how simple choices can lead to meaningful results," said Maurice Coffey, Marketing Director, P&G Future Friendly. "By taking this small step with our consumer, we can create benefits for the environment and ultimately improve consumers' lives."

P&G has taken these consumer benefits one step further -- Tide for traditional top-loading machines will now have improved stain-fighting power, while Gain will deliver a joyful scent experience with more freshness.

SOURCE: Procter & Gamble

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