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Produce Traceability Initiative survey to gauge industry adoption

Produce Traceability Initiative survey to gauge industry adoption
Produce traceability


Produce traceabilityThe produce businesses and associations facilitating the Produce Traceability Initiative (PTI) have released a new online survey to assess the extent of the industry's adoption of PTI milestones. The survey is open to all businesses in the produce supply chain at

The time needed to complete the survey will vary depending on a responding company's role, but in most cases it should take no more than 10 minutes.

The survey is online only and will close on Friday, April 5. It can be completed anonymously if respondents choose. Results will be shared publicly after they have been computed and analyzed.

The Produce Traceability Initiative, sponsored by Canadian Produce Marketing Assn., GS1 US, Produce Marketing Assn. and United Fresh Produce Assn., is designed to help the industry maximize the effectiveness of current traceback procedures, while developing a standardized industry approach to enhance the speed and efficiency of traceability systems for the future. The PTI's bold vision outlines a course of action to achieve supply chain-wide adoption of electronic traceability of every case of produce by the year 2012.


Source: GS1 US



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