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Sustainable packaging: Reusable packaging consortium launched
David Bellm
January 30, 2014
2 Min Read
Recyling packaging
Recyling packaging
EURepack, the European Reusable Packaging & Reverse Logistics Consortium, was launched on March 5. As a non-profit consortium, it is open to industry regardless to their business sector, as well as to universities, research institutes, local governments, environmental and consumer rights associations. EURepack’s goal is to promote and facilitate the widespread use of reusable, returnable and recyclable packaging, in place of single-use packaging, in all industry sectors regarding the production and distribution of consumer goods.
Promoted by Free Pack Net, also a member company, the new consortium is aimed at realizing a European wide cooperation platform in support of the objectives regarding the energy and environmental sustainability set by the European Union for 2020. In co-operations with enterprises, non-governmental associations, national and local authorities, EURepack intends to contribute to the objectives set out in the European Commission “Green Paper on the Integrated Product Policy – COM (2001) 68”, which introduces the concept of Integrated Product Design.
That document directs the design and manufacturing activities towards technical solutions increasingly ecocompatible, through which even “end-of-life products” can experience a re-birth. With operational headquarters in Malpensa Business Park in the Italian province of Varese, EURepack already includes members such as the Italian environmental group Legambiente, and Italian companies ILMA Plastica, Polymer Logistics, Rhenus Logistics, Polystars as well as Università degli Studi dell’Insubria. The consortium has also among its members the German company Cartonplast.
The founding members of EURepack have unanimously appointed Massimo De Santis (current president of Free Pack Net) to lead the consortium as president. His role will entail not only planning and organizing the activities of the Consortium, but will also encompass the strategic role of spokesperson and mediator between the manufacturing industry, retail distribution, environmental groups and consumer rights associations, in order to define and implement a common and shared plan of action.
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