Avon picks premium pumps for fragrances

Avon selects Rexam’s XD-11 fine mist pump for mark.’s three new fragrances: Celebrate, Rio Bikini and Rio Rhythms. Rexam says its XD-11 is considered an industry reference for brands in the high-end market segment--yet is also selected for use in mass and masstige applications, because of its high-performance functionality and aesthetic appeal that opens new package design opportunities.

Avon mark. perfumes pick Rexam pumps

The pump’s ergonomically advanced actuator is available in metal or plastic, and in classic or smoothly sculpted designer versions. The XD-11 also features a neutral and ultra-low profile.

The mark. brand is part of Avon's burgeoning global direct-selling beauty business. The company says  mark. is the No. 2 trend brand in the world and focuses on the fast-growing market for young women. To help provide young women with an engaging product line, the mark. product line's packaging is designed to be fun, fresh and modern. 

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