Death Valley chips heat up sales

Death Valley Chipotle™ Kettle™ brand potato chips are set to hit store shelves this summer for spicy, salty snacking. Selected as Salem, OR-based Kettle Foods' fourth annual People's Choice campaign winner, the Death Valley Chipotle flavor is inspired by the fiery, dry heat of its desert namesake. The company will donate $1 to the Death Valley Natural History Association (DVNHA) for every Facebook user who downloads a special Death Valley temperature gauge that monitors the desert heat. The first five fans to notify Kettle Foods when the gauge reaches 120 degrees win free chips for a year. And while the spicy tang will no doubt heat up store shelves, the lively, eye-catching polyethylene film bags, reverse-flexo-printed in five colors by Printpack (www.printpack.com), will also ignite sales. Designed by Michael Osborne Design (www.modsf.com), the bag graphics present rich, warm oranges and browns as well as wavy flame elements. The matte-film bags in 5- and 9-oz sizes, will roll out nationwide, selling for $2.09 and $2.29, respectively.