Dual-handled bottle offers ergonomics

The advanced engine protection offered by Shell Rotella® T motor oil with Triple Protection™ technology is now available in a new ergonomic bottle featuring two handles—one on the side and one on the top that make it easier to handle and pour. The top handle makes carrying easier, and the side handle makes pouring easier and more comfortable. The new bottle is more environmentally friendly as well. The bottle, which is made by Graham Packaging Company, L.P. (www.grahampackaging.com), uses less plastic and no longer includes a foil seal, making it convenient to recycle, Shell says.

“The distinctive new bottle for Shell Rotella T motor oil with Triple Protection is a great look that reflects the advanced technology of the motor oil inside,” says Patty Lanning, brand manager for heavy-duty engine oils at Shell Lubricants. “We believe customers will appreciate that we've designed a bottle that is easier to use and recycle.”

Shell Lubricants also has launched a three-in-one case that contains three 1-gal bottles for easier pickup and handling. The new case also makes storage easier for owner/operator truckers and the growing number of diesel pickup-truck owners.