Keebler creates cookies on-the-go

The Keebler elves have baked up a new package for Keebler Chips Deluxe® cookies. Launched nationally in January, a new Keebler Take-Alongs™ cookie multipack contains six 2.1-oz on-the-go, single-serve cups that each hold four cookies. The new package addresses consumer needs for convenience and portability, while protecting the cookies from breakage. The thermoformed polypropylene cups are detachable from the multipack via perforations lengthwise and widthwise, and the package is lidded with a glossy opaque film. Alcan Packaging (www.alcan.com) produces the peelable, 3.7-mil barrier lidding at its facility in Batavia, IL, using polyethylene terephthalate (PET)/polyvinylidene chloride (PVdC)/print/low-density polyethylene (LDPE)/white PE/peelable ethylene vinyl acetate (EVA). The results provide the portable snack with at least a six- to nine-month shelf life. The heat-sealed film lidding features eight-color, reverse-flexo-printed graphics that act as a large billboard on store shelves. This product is one of several Kellogg Co., Battle Creek, MI, has introduced on store shelves as part of its “continuing focus on innovation.” Kellogg says that Keebler Take-Alongs are available for the Chips Deluxe Original chocolate chips cookies and Sandies® pecan shortbread variety.