Petcare crosses over with attitude, style

Forgoing illustrations and photography on its labeling, Spot Organics uses cheeky product names for its petcare, including Bug Off dog flea spray, No More Itch organic itchy dog shampoo and Me So Horny dog-humping [deterrent] essential oils blend, to help consumers easily remember its shampoos, sprays, essential oil blends and cleansing cloths.

The minimalist design is intentional, as Spot Organics owner Kyla Sims explains, “We wanted to convey a clean, upscale kind of look, similar to that of Origins cosmetics.” The labels are digitally printed by Lightning Labels (www.lightninglabels.com) and are then applied onto the bottles using a Handcraft Jr. bottle labeler from Willow Way, LLC. (www.soapequipment.com).

As an organic petcare company, Spot Organics considers the use of sustainable packaging as well as the protection of the natural ingredients used in its products as high priorities.

“We chose PET (polyethylene terephthalate) and glass containers as they were recyclable and the most friendly to our natural ingredients,” Sims recalls. The 4-oz PET spray bottles, 8-oz PET bottles with pumps, 0.5-oz. glass bottles with glass droppers and 4-oz PET wide-mouth jars are from SKS Bottle (www.sks-bottle.com).

The cobalt-blue color of the bottles and jars also provide a branding element for the organic petcare company. “We definitely focused a lot on the use of color in our packaging design,” Sims remarks. “We used labels with clean, straight lines that really set off our blue bottles. We know that color can convey emotions, so we used that ability to help portray the benefits of our products.”