Sleeve label is the buzz at Bumble Bee

New from Bumble Bee Foods is an environmentally-friendly promotional multipack of Prime Fillet® Atlantic salmon. Targeted at clubstores and intended to support Bumble Bee's commitment to sustainability in packaging, the four-pack of 5-oz cans wears a PLA shrink sleeve from Printpack Inc. (www.printpack.com) that gives the multipack an upscale look. Made from plants, the Earthfirst® PLA substrate from Plastic Suppliers Inc. (www.plasticsuppliers.com) was Bumble Bee's top choice as an alternative to traditional petroleum-based films. The PLA material, made from the nearly carbon-neutral polymer, Ingeo™ from Natureworks, LLC (www.natureworksllc.com), is compostable, shelf-stable at higher storage temperatures and has excellent printability, according to Printpack. The sleeve is gravure-printed in seven colors with product information and vignettes.