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5 Top Sustainable Packaging Issues from 2022

An end-of-year recap of sustainable packaging developments helps us celebrate positive developments, as well as see trouble-spots that still need attention.

Robert Lilienfeld

December 6, 2022

5 Slides

A handful of events or trends I spotted in 2022 will significantly impact the trajectory of the sustainable packaging market in the future.

As you might expect, some of these are inter-related. Also, some of these will probably only have short term impact in the marketplace, either because consumer attitudes change, or because the so-called improvements do not generate enough consumer interest to support the associated development, production, and related marketing/sales expenses needed for success.

Regulations, refillable packaging, PET bottle replacements, deceptive greenwashing, and an increase in recyclable containers deserve our attention for their future impact.

About the Author(s)

Robert Lilienfeld

Robert Lilienfeld Consulting

Robert (Bob) Lilienfeld has been involved in sustainable packaging for 25 years, working as a marketing executive, consultant, strategic planner, editor, writer, and communications expert. He’s President of Robert Lilienfeld Consulting, working with materials suppliers, converters, trade associations, retailers, and brand owners. He also recently founded SPRING, The Sustainable Packaging Research, Information, and Networking Group. Reach him at [email protected].

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