Bread company goes green with bio-based packaging

An all new innovative bread packaging has entered the green arena thanks to Eureka! Baking Co. The company recently rolled out three new bread varieties which are certified Vegan and USDA Organic, and the renewable bag demonstrates the company's commitment to sustainability.

According to supplier Braskem, they have been working with Bimbo packaging engineers to produce bio-based packaging using Braskem's Green Polyethylene, which is produced from sugarcane ethanol, a 100% renewable raw material. The sugarcane used is non-GMO (genetically modified organisms) based.

For each ton of plastic produced, green plastic sequestrates approximately 2.15 tons of CO2 from the atmosphere. To help consumers recognize green plastic in stores, Braskem created a seal, which guarantees the renewable content of the plastic.

Packaging Digest interviewed Mike Jensen, assistant brand mgr., Eureka! Baking Co. to get the details.

What design trends does your packaging set in the grain market?

Jensen: Eureka! Organic Bread bags are up to 39% bio based made from Braskem’s Green Polyethylene, a renewable raw material verified using ASTM D6866. This is first packaged bread in North America to use this renewable and sustainable technology.

What is the motivation behind Eureka’s recent activity in introducing new products/packaging?

Jensen: At the Eureka! Baking Company, we believe discovery is a beautiful thing and that everyone should be given the opportunity to discover great tasting bread from coast to coast.

What were the key goals and requirements from a marketing  and packaging view?

Jensen: We were innovative with our product designs and wanted to be just as innovative with our packaging material and design. Our goal was to design a package that is different and stands out on shelf.

Did sustainability play a role in the package development?

Jensen: Eureka! Breads are committed to Sustainable Practices throughout our entire Supply Chain.  We are constantly searching for ways to save resources to ensure their availability for future generations.

Braskem has been making Green Polyethylene since 2010 at its Triunfo Petrochemical Complex, in the state of Rio Grande do Sul, in the south region of Brazil. The plant's capacity is 200 kton/year and the total investment amounts to US$290 million.

Braskem, 215-841-3100

braskem.com