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Can Tupperware and Loop Transform the Perception of Plastics?

Durable plastic packaging can have a long, useful, positive life that fits in with a sustainable mindset, as a new partnership is eager to prove.

Lisa McTigue Pierce

January 27, 2021

Soon, consumers will be able to buy name-brand products on the Loop circular shopping platform in reusable plastic containers made by Tupperware.

In this 36-minute video, we hear from key players in this development — Tom Szaky, the CEO of Loop, and founder/CEO of Loop’s parent company, TerraCycle; and Bill Wright, executive vice president of product innovation for Tupperware Brands — on …

• How this agreement will be received by the sustainability community and why;
• Tupperware’s recent business transformation;
• The company’s ECO+ plastics;
• What markets might be most interested in using Tupperware containers;
• How the partnership can help Tupperware design more sustainable products in the future;
• The outlook for more durable plastic packaging for Loop and its brand partners.

Watch the video above.

About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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