Ecover launches home care line in plant-based bottle

Ecover’s new home care line has launched its eco-friendly brand in new sustainable packaging to mark its 35^th anniversary. The green cleaning pioneer partnered with Sonoco to produce the plant-based plastic bottles.

“As a leader in the green cleaning space, Ecover sought a packaging partner who could collaborate on sustainable packaging solutions and meet an aggressive commercialization timeline,” says Andrew Moreno, procurement director, Ecover North America. “We also required responsive service and a near-site manufacturing facility to minimize lead times and environmental impact. Sonoco has the ability to provide all of this and perfectly meet our needs. We feel this new line of packaging will help Ecover reach more consumers while continuing to be deeply rooted in nature-based science.”

The new packaging uses Sonoco’s extrusion blow-molded bottles made from Plantplastic, Ecover’s proprietary blend of bio-sourced high-density polyethylene (HDPE) and post-consumer recycled (PCR) resin. The bio-resin, which is produced using plant-based feedstock and recycled resin collected from municipal curbside programs across the U.S., uses up to 90% less energy and emits 75% less greenhouse gases compared to petroleum-based virgin resin, and is recyclable in most curbside recycling programs.

“Sonoco is proud to partner with Ecover to become the brand’s HDPE bottle provider in North America, collaborating to produce a fresh new line of bottles,” says Jeff DiPasquale, vp, Sonoco Blow Molding. “Our material and technical expertise, responsiveness, and customer focus created a perfect match between Sonoco and Ecover.”