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March 3, 2023
4 Min Read
A digitally native company founded in 2019, Cleancult has transitioned seamlessly to brick-and-mortar with its comprehensive refill cartons for household cleaners.
Kicking off with its best-selling Hand Soap, Dish Soap, and All Purpose Cleaner, Cleancult products will roll out in-store and online at Walmart over the coming months with additional cleaning categories to follow, totaling more than 3,100 points of distribution.
Instead of consumers repeatedly buying single-use plastic bottles, Cleancut customers purchase a refillable glass dispenser along with soap refills in recyclable, paper-based cartons, reducing plastic consumption for conventional cleaning products.
This simple household swap reduces plastic waste created from typical home cleaning routines by 90%. According to the company, consumers can eliminate more than 330 million pounds of plastic from entering the environment each year by making the switch to a system like Cleancult’s recyclable paper-based carton model.
New design of refill cartons coincides with Walmart launch.
In tandem with the Walmart launch, Cleancult is also unveiling a fresh new look and feel to its brand, debuting a premium packaging design and fresh scent portfolio.
Cleancult will incorporate new and improved formulas over the next few months as part of its commitment to delivering the best possible clean. New fragrances across dish soap, hand soap, laundry, and all-purpose cleaners include Wild Lavender, Lemon Verbena, and Sea Minerals.
“Over the past year, Cleancult has been rapidly expanding our distribution across various shopping channels throughout the US and we are thrilled to team up with Walmart on our largest retail endeavor to date,” says Cleancult Co-Founder/CEO Ryan Lupberger. “As the first retailer to showcase our full lineup of household essentials in the new Cleancult branding, Walmart’s like-minded objectives to reduce single-use plastic waste and drive environmental change for our planet makes this collaboration even more impactful.”
Lupberger continues, “As we further our mission, the goal to bring accessible sustainable solutions to more and more people is not only a fundamental business model, but also an innate responsibility to our community and the cleaning industry. Through key retail partners, including Walmart, we have grown the brand’s retail presence by 7,500% since 2019 and are excited to continue on this positive growth trajectory.”
Driven to reduce single-use plastic waste, Cleancult has disrupted the household cleaning industry as the first company in the world to successfully package soaps and detergents into paper-based cartons, delivering a sustainable alternative to plastic packaged cleaning supplies. Recognized for these efforts, Cleancult has been named the 2022 Sustainability Award winner by the Business Intelligent Group, an award program that rewards business executives, departments, products, and entire organizations for their innovation and leadership.
Available in-store and online at Walmart, Cleancult’s refillable cartons will start at $7.48 and the reusable corresponding glass dispensers can be purchased for $8.98 each. For more information on Cleancult’s suite of sustainable products, visit www.cleancult.com or www.walmart.com.
Cleancut collaborates to achieve sustainable packaging goals.
Both Cleancult and Walmart are committed to becoming more regenerative through their products and business practices. By harnessing its patented carton technology, Cleancult will be supporting Walmart’s goal to avoid or reduce one billion metric tons (a gigaton) of emissions from its global value chain by 2030.
Cleancult has been recognized as a Giga-Guru by Walmart as part of its supplier engagement platform Project Gigaton, the top recognition status for suppliers engaging with Project Gigaton. The Giga-Guru status acknowledges companies that are driving sustainable impact by setting SMART goals that are shared publicly and report having reduced or avoided emissions in at least three areas (of a possible six: energy use, nature, waste, packaging, transportation, and product use and design).
In addition to implementing these goals, Cleancult is an Activator in the US Plastics Pact, a global network driving change to ensure that all plastic packaging be reusable, recyclable, or compostable by 2025. Further pledging dedication to plastic reduction, Cleancult is a member of the Sustainable Packaging Coalition, supporting the collaborative’s mission to take meaningful action toward packaging sustainability.
“We welcome Cleancult to Walmart. Cleancult’s commitment to plastic elimination is the kind of innovations we need at scale to collectively reduce plastic use and become more regenerative. At Walmart, our purpose is to help people save money and live better — collaborating with suppliers such as Cleancult on products that make the more sustainable choice more accessible for our customers is a great example of how our purpose comes to life,” said Jennifer R. Jackson, SVP, Household Essentials, Walmart US, in a press release.
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