T-shirts made from recycled plastic bottles are so rad

Burton Mountain Dew bottles to clothes

The first round of products from this partnership was released today and features a hand-crafted line of t-shirts made from 50 percent recycled plastic bottles and 50 percent organic cotton. Part of Burton's Green Mountain Project, which is a line of products created with an eco-influence, the limited-edition Burton x Mountain Dew tees include three styles: Apparatus, Flake and Chairway to Heaven.

Inspired by a Rube Goldberg drawing, the Apparatus style features a drawing of an imaginary machine that is converting plastic bottles into recycled PET pellets, which are "snowing" down into the shape of Burton's classic mountain logo. The Flake model has a simple, bold hand-drawn snowflake with the word "Burton" etched in the center. Finally, the Chairway to Heaven tee features a drawing of an empty chairlift intended to depict the peace of the mountains and how much snowboarders depend on nature for their sport. Each t-shirt retails for $27, and the series is available as of Nov. 16, 2011, exclusively at Burton U.S. Flagship stores. 

This first collection of t-shirts is just a taste of what Burton and Mountain Dew have planned when it comes to integrating recycled plastic bottles into fabric. For future product lines, the brands will continue to increase the number of styles that use this sustainable fabric, with outerwear being the next key focus. Starting in the fall of 2012, Burton will also expand distribution of these products to Burton Authorized Dealers, so local snowboard shops can carry these new, sustainable outerwear and apparel styles. 

Professional snowboarder Danny Davis, who rides for both Burton and Mountain Dew, is backing the new sustainability partnership and had this to say, "For me, being a part of the Burton and Mountain Dew project is just a cool way to help the environment, and it's good to see both companies working together to reduce and reuse some of their materials." 

To see what else Danny has to say about the new Burton and Mountain Dew partnership, head here: www.youtube.com/watch?v=7YDNZW3CEVY

Source: PepsiCo; Burton Snowboards

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