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January 29, 2014

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Ben & Jerry's latest scoop is a milkshake

It's no wonder that Vermont's most famous ice cream maker, Ben & Jerry's Homemade, Inc., has launched a new line of milkshakes. A logical product-line extension, the new shakes are being introduced this summer, thanks to a licensing deal with PepsiCo, Inc. Described as frozen drinks, the milkshakes will head to convenience, gas and grocery stores nationwide, in time to cool off thirsty consumers on warm days. They'll be marketed in glass bottles designed by O-I (www.o-i.com). PepsiCo reports that it chose the glass bottles for the addition to its line of refrigerated and noncarbonated milk and coffee drinks under brands such as Frappuccinos, Starbuck's Double Shots and Quaker Milk Chillers, because it says consumers prefer glass and associate glass packaging with pure, premium contents. The shakes, contained in a 9-oz bottle size, will include flavors similar to the company's ice cream flavor combinations. The bottles feature colorful labels reminiscent of those found on Ben & Jerry's ice cream containers.

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