Plum Organics, a provider of premium organic baby food, has entered a multifaceted partnership with Boon Inc, a designer and manufacturer of infant and baby products. Known for their award-winning packaging design, Plum Organics introduces a new dispensing spoon on the heels of their recently debuted organic baby food line in a lightweight, spouted pouch. Free of BPA and phthalates, the spoon, a design collaboration by both companies, has a customized fit to Plum Organics pouches that dispenses the organic baby food when squeezed, creating a one-handed feeding experience.
In keeping with Boon's modern style and problem-solving ingenuity, the Dispensing Spoon by Boon leverages innovation from their award-winning product, the Squirt Baby Food Dispensing Spoon.
“Simple yet effective design is our passion at Boon. Plum Organics aligns very well with our business philosophy and together we have tremendous brand synergies," said Rebecca Finell, Design Principal and Co-Founder of Boon. "Co-branding with Plum Organics presented us with a unique opportunity to play in a new space within our industry, and to do so with a brand that we respect."
Plum Organics says it's the first company to nationally distribute organic baby food in a portable pouch format. "We are out to reinvent the baby food eating experience through great design and innovation," said Neil Grimmer, Chief Innovation Office and Co-Founder of the Nest Collective, of which Plum Organics is part. "It's a market that has been largely untapped for over 30 years, and today's modern parent wants baby food options that have pure ingredients with built in convenience and a modern brand that fits with their lives. With our portable pouch format, we believe we have met that need. Working with Boon provided an opportunity to take this popular format one step further, and produce an even cleaner, more convenient eating experience for parents and baby."
Alongside new flavors from Plum Organics baby food line, the Dispensing Spoon by Boon debuted at the Natural Products Expo in Anaheim, California in March. The spoon will join Plum Organics collection on shelves in May 2010 at Babies "R" Us, Buy Buy Baby, and online at Diapers.com for an SRP $3.99 for a two-spoon set.
SOURCE: Plum Organics