Nick Kovacevich, CEO of Greenlane Holdings Inc., is responsible for ensuring the company executes on its mission of elevating all elements of the consumption experience. He oversees the organization’s senior management team and is integral in making critical strategic, operational, and financial decisions. Prior to Greenlane, Kovacevich was the co-founder, CEO and Chairman of KushCo Holdings, another industry pioneer, which merged with Greenlane in September 2021. Under his leadership, KushCo grew from under $2 million in annual revenue to achieving nearly $115 million in fiscal 2020, with operations in multiple states and countries, and employing more than 100 team members.