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Drew Felty

Package InSight

Drew Felty is co-founder of Package InSight by Quad, a consumer research lab in Greenville, SC, where brands make data-driven packaging decisions that drive adoption and sales. Felty has applied two decades of entrepreneurial experience to develop bottom-up research methodologies to see packaging through consumer eyes and to change the way packaging is researched, designed, and produced. Drew is also co-founder of the Packaging School

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