Michael McDonald is a Partner at Xhilarate, a Philadelphia-based brand and design agency. Xhilarate joins together a team of experts in strategy, design, digital, web, and photography. Grounding every project in research, McDonald seeks to spark emotion — through color, use of space, unique user interaction, and visual storytelling. He understands the impression great brands make and the power that yields. And he does it all with focused, self-demanding humility.