Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

George Wright IV

George Wright IV is a GS1 US-certified Barcode Standards Professional, subject matter expert in key areas of AIDC technology, and vp, Consulting & Business Development, and a principal of Product Identification & Processing Systems Inc. (PIPS). PIPS is a longstanding GS1 US Solution Partner and member of AIM. Wright is a past chair of the AIM TSC and was project editor for the DotCode specification update. He can be reached at [email protected] or by phone at +1-212-996-6076.


The long-awaited July 2019 revision to DotCode—the barcode symbology adopted for track-and-trace by key manufacturers in the tobacco industry because of its ability to be applied at speeds of more than 1,000 codes per minute—makes one expert wonder if beverage and other...