George Wright IV is a GS1 US-certified Barcode Standards Professional, subject matter expert in key areas of AIDC technology, and vp, Consulting & Business Development, and a principal of Product Identification & Processing Systems Inc. (PIPS). PIPS is a longstanding GS1 US Solution Partner and member of AIM. Wright is a past chair of the AIM TSC and was project editor for the DotCode specification update. He can be reached at [email protected] or by phone at +1-212-996-6076.