Is the entire package including cap and label recyclable?
Appelquist: The paper bottle, including its label, is made with Forest Stewardship Council (FSC) paper and is sustainably sourced from well managed forests in the Nordic countries with full traceability on the origins. For every tree harvested, two to three are planted and allowed to grow to an optimal size. Thanks to continuous replanting, there are more trees growing in this region today than 100 years ago.
The prototype can be recycled through existing streams for paper, PET, and, for the cap, metal. By separating the materials each layer then becomes a monomaterial, returned to the recycling stream, and regenerated. However, the prototype is only made for testing, which means we will have control over its lifecycle and will make sure it is recycled properly. Our aim is to ensure it is as easy as possible for our final bottle to be recycled [commercially].