Last Tuesday night, March 31, Aveda, Ecologic Brands, Jeff Wooster, Dow and the Carton Council made history as recipients of the first annual Trashies Awards. They received their awards during the opening reception of the SustPack 2015 conference (Mar. 31-Apr. 2; Orlando, FL), produced by Smithers Pira in partnership with the Sustainable Packaging Coalition and Packaging Digest. [6-19-15: Watch the 7-minute presentation ceremony video here.]
Steve Mahler, design manager and sustainable package development manager at Caraustar Industries, envisioned and created the Trashies competition, meticulously crafted each award by hand and served as one of four judges. I was a judge, too, along with Kim Carswell, senior manager, packaging, Target and Victor Bell, president, Environmental Packaging Intl.
Overall, I was impressed with the quality of the entries, especially for a new competition. We recognized winners in four of the program’s five categories: Package, Partnership, Person, Process/Production Method and Public Message/Service/Ad Campaign. The judges felt that none of the entries in the Public Message/Service/Ad Campaign category were worthy of an award this year. But two entries in the Package category won.
Packaging Digest, the Sustainable Packaging Coalition and Smithers Pira congratulate our 2015 Trashies Awards winners:
Category: Package (a combination PCR and bioplastic tube)
Winner: Ecologic Brands
Category: Package (Purina Pro Plan Renew cat litter jug from Nestle)
Winner: Carton Council
Winner: Jeff Wooster
Winner: Dow Packaging & Specialty Plastics
Category: Process/Production Method (Retain Polymer Modifiers)
Click “Next” for details about the Aveda PCR/bioplastic tube.