Our mid-year review of what articles are trending shows that sustainable packaging dominates the top-read features, two of which involved Nestlé.
We depart from the regular monthly reviews of the top-read articles to assess the top-read food and beverage features of the first half of 2019 that provide a broader snapshot of what topics are hot and trending.
In this case, it’s a single topic, sustainability, that’s drawing keen interest—it permeates all five articles in whole or part.
So let’s get to it in traditional reverse order: the #5 article is all about dating products, though there is a sustainable angle here too, related to reducing food waste. It’s been proposed that standardizing "Best If Used By" for date-code labeling might reduce food waste as consumers become more educated about voluntary date codes for quality, not food safety, which is a fundamental distinction. Three key U.S. regulatory agencies agree, and have identified six priority areas, which are to:
1. Enhance interagency coordination.
2. Increase consumer education and outreach efforts.
3. Improve coordination and guidance on food loss and waste measurement.
4. Clarify and communicate information on food safety, food date labels and food donations.
5. Collaborate with private industry to reduce food loss and waste across the supply chain.
6. Encourage food waste reduction by federal agencies in their respective facilities.
Pay special attention to #4, which is the one that food brands and their packaging suppliers will be watching most carefully.
Get all the information in Best If Used By date code recommended for food labeling, published in May.
Next: An exclusive video brings the world’s largest food and beverage company’s sustainability story to your screen
In this 28-minute presentation given at WestPack 2019 in February in Anaheim, CA, Walt Peterson, Nestlé USA’s manager of packaging innovation and sustainability, talks about the company’s ambitious goal of moving to 100% recyclable or reusable packaging by 2025. In How Nestlé is innovating its way to 100% recyclable or reusable packaging, hear and see how the global consumer packaged goods company is harnessing partnerships and cutting-edge technology to get there, including its participation in the ground-breaking Loop initiative.
Next: Plastics or paper? This on-trend foodservice company offers a half-dozen choices
#3 A crucial aspect of the $62 billion plus restaurant and catering business is the increase in regulations to ensure that the raw materials used are recyclable, such as plastic, paper and paperboard, and cellulose. A recent study notes that the challenge is that these sustainable materials are often higher in cost higher than their non-biodegradable counterparts.
A case in point: supplier Novolex product lines are seamlessly aligned with the ongoing foodservice packaging shift toward economical sustainable solutions. Six products from the company’s portfolio that exemplify effective solutions for eco-minded food and beverage purveyors include:
- A pair of fresh options featuring a tamper-event carryout bag;
- Bagasse as a food packaging source;
- No-foil sandwich wrap options.
Check out these and two bonus options in Paper or plastic? 6 sustainable foodservice packaging options for both.
Next: This food category’s design story trends toward minimalism, atypical tactics, nudes and no plastics
#2 Encompassing everything from traditional treats and indulgences like chips and cookies, to wellness products and meal replacement bars, the snack industry is expansive. Brands are responding to this demand by offering more products and snack choices than ever before.
With this in mind, snack package design is playing an increasingly important role to communicate what the product is, who it’s for and projects a value proposition to the consumer. The article looked at how some of 2019’s hottest packaging design trends are influencing the world of snack packaging.
1. Minimalism is the trend that keeps on giving, and for good reason. When it comes to compelling packaging design, less can definitely be more.
2. Atypical designs
3. Nude color palettes
4. The future is plastic-free
Read February’s 4 design trends shaping the snack industry for the whole story.
At #1, this big CPG company’s big sustainability story is told by the company’s manager - packaging sustainability
2019 has already been a banner year for the introduction of ambitious sustainable packaging initiatives, programs and collaborations with major brands playing a prominent role. Exemplary of these is Nestlé, which in mid-January laid out its vision and plans for accelerating the global packaged food provider’s sustainable packaging goals in the most popular food and beerage packaging story of H1 2019.
The company’s packaging sustainability manager, Walt Peterson, told Packaging Digest this: “Our vision is that none of our product packaging, including plastics, should end up in landfill or as litter, including in seas, oceans and waterways. To achieve this, our ambition is that 100% of our packaging is reusable or recyclable by 2025.”
Peterson discloses his vision in Nestlé clarifies its sustainable packaging vision from March.