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Pamela Webber

Pamela Webber is chief marketing officer at 99designs, where she heads up the global marketing team responsible for driving customer acquisition and increasing lifetime value of customers. In her role, Webber has penned many guest posts and bylines for marketing and small business publications, from CMO.com and Marketing Profs to SmallBizDaily, Small Business Opportunities and Success.com.

Articles

Like any good design, consumer packaging tells a story. It communicates what a product is, who it’s for, and helps to communicate a brand’s value proposition. But in the highly competitive—and increasingly saturated—food and beverage product landscape, where countless...

Encompassing everything from traditional treats and indulgences like chips and cookies, to wellness products and meal replacement bars, the snack industry is enormous. Brands are responding to this demand by offering...

Marijuana is now legal in half of U.S. states, with more expected to follow, and this has led to a rapidly growing industry selling the product—whether for recreational or medical use. We have noticed the rise in cannabis-related businesses on the 99designs platform,...

Say ba-bye to overly masculine packaging graphics, tiny type and boring colors. As 2017 winds down, new emerging trends are showing these dated designs the door.

 

It’s a great time to be in the packaging industry. Small consumer packaged goods (CPG) brands...