9. Paper bottle chase
Major brand owners like Absolut, Diageo, Carlsberg, and PepsiCo are shifting to paper bottles that are in various stages of development as a way to reduce the use of plastics, which have fallen out of favor with consumers.
Does that make sense sustainably speaking?
Not entirely, according to Lux Research market analyst Drishti Masan. “Current available data suggests that paper packaging generally requires several times more mass to fulfill the same function as its plastic counterpart. As a result, the overall environmental impact tends to be higher for paper, except in its carbon footprint. Additionally, replacing plastic with paper could lead to a serious supply problem. Paper is a short-term solution and will simply shift the burden for packaging problems.”
Spoiler alert: This is the first of two paper-bottle features that made our shortlist.
Are Paper Bottles Sustainable and Practical?, published October 2020.