With the changeover from May to June, our regular compilation reviews what articles drew the most attention this past month as measured by website metrics at PackagingDigest.com.
In short, May was about cans and trends. By cans we mean for beer and coffee, and by trends we mean for food and beverage packaging. Those took four of the top 5 spots; the only other entry that cracked the list was the Top 5 from April.
As is our custom, we start our list in reverse order with our #5 entry that taps our audience’s on-going interest in canned beverages, especially when it’s a can for beer. However, this time it’s for a canned draft latte from La Colombe. The foamy draft pour is made possible by a highly engineered valve inserted into a hole in the bottom of the can. We thought it was a pretty cool innovation and many readers agreed—see if you agree in Custom can pours foamy draft latte.
Next: #4 is about 5
Last month’s Top 5 compilation of the best-read articles in April (reflected in the word cloud above), Top 5 packaging developments that sprung ahead, included an incredible bottle with amazing shelf impact, on-trend automation developments, an 8-pack of innovations, Euro-style sustainability and an article about Millennials.
There’s something very fishy about #3
It seems that beer and fishing go together and few brand owners have leveraged that connection as well as Busch Beer, which is using packaging to lure fishermen into the “Catch One. Win Big.” promotion, now in its fourth year. The limited-edition packaging design for cans and multipack cartons features colorful illustrations of game fish, plus gold-tone “trophy cans” that the brand is introducing for the first time. Another first: The graphic for each of the four features species represents one of the four potential consumer grand-prize trip destinations.
Catch all the fishy packaging details in Fishermen reel in prizes in a Busch Beer promotion that features piscine beverage packaging
#2 is all about trendy packaging
From new designs and material innovations to sustainable approaches, read the details of what the next 12 months have in store for food and beverages. The shortlist includes material conversions, unusual container choices (as shown above), zero-waste initiatives, stand-up pouches, and vintage packaging design, all explained in 5 persistent food and beverage packaging trends.
#1 discloses even more trendy food and beverage packaging…
This top-read article of the month of May was in a virtual tie with #2, but nosed it out by the narrowest of margins, just 3 PageViews. But a win’s a win: These 4 fast-moving trends in food and beverage packaging are forecast by Mintel to make a significant impact on brand packaging design and influence how consumers interact with packaging for foods and drinks in 2016 and beyond. The four trends? Personalization, Cleaner and clearer labeling (exemplified by the Chickpeatos bagged products shown unswirled above as it truly is vs. the retouched swirled version that led this Top 5 list), Appealing to the senses, and Mobile-engaged packaging.
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