Packaging design gives whiskey a down-home feel

In the U.S., The Johnson Distilling Co. has launched the Shine On Georgia Moon brand, an 80-proof corn whiskey with an especially rustic, unpretentious and straightforward feel. The brand has a creative package design that helps tie in with the product's "moonshinestyle" positioning.

The package consists of 750ml of the whiskey poured into a plain blown glass jar with a screw-on tinplate cap, which has an inner EPE wad and is sealed with an outer shrink sleeve. Product information is supplied on two self-adhesive paper labels, which are printed lithographically.

While the packaging may look rustic and old fashioned, the on-pack claim that it is "less than 30 days old" embodies a modern and topical trend since it taps into the consumer demand for freshness.
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