Hundreds of millions of folding cartons from DISC marked with ADNAS SigNature DNA exemplify industry partnerships in combatting counterfeiting of products in markets where authentication is crucial.
Partnerships are a key piece in implementation of its SigNature DNA anti-counterfeiting technology from Applied DNA Sciences (see DNA technology makes a mark in brand protection), according to James Hayward, Ph.D., ADNAS CEO/president. One example is the recent partnership with Pillar Technologies referenced in that article. Another good example is that with DISC, a provider of creative packaging solutions to mark traditional-style cartons.
John Rebecchi, DISC svp for marketing, comments, "We have marked hundreds of millions of folding cartons with SigNature DNA to support our customers’ fight against counterfeiting their products. We serve markets such as cosmetic, fragrance and pharmaceutical manufacturing in which authentication is extremely important. SigNature DNA is one of the only products that can provide irrefutable evidence of authenticity and has led to prosecutions around the world."
In secure labels, ADNAS has worked with The Label Printers, a certified UL label provider. In a three-way partnership, ADNAS worked with both The Label Printers (TLP) and Brinks to roll out an interesting security tape, geared to loss-prevention applications (shown).
“We believe the collaboration between TLP, Brink’s and ADNAS has enormous potential for the security industry. We’re excited to be part of this important project," says Brinks' Lori Campbell of this implementation.
“We are also pleased to announce for the first time, in Packaging Digest, the launch of our Certified Partner Program, PartnerProtect,” says ADNAS’s Hayward. “Our Certified Partners are long-time and respected experts in their segments of the industry. In turn, we provide training and materials and co-selling and marketing activities to support them as a reseller channel in packaging and labels. We will be publishing more detail on this initiative as the launch proceeds.”