The co.'s new Easy Open Carry Handle Tape 8643 is an integrated carry handle that functions as part of the shrink film package. The new tape is applied into the package on the packaging line using an integrated tape handle machine. The machine mounts at a right angle to the shrink-wrap tunnel and applies the tape prior to entering the machine. The tape is reinforced with continuous PP monofilaments in the backing, providing a straight "zipper-like" easy-open feature. This patented feature enables consumers to pull the tabs and easily open the package. Even after the consumer removes a few cans or bottles from the case, the carry handle is still functional, the co. states.