The Campbell Soup Ready Meals pouch-that-turns-into-a-bowl garners the Highest Achievement Award from the Flexible Packaging Assn.’s annual competition for innovation. And another five packages earn Gold Awards for Packaging Excellence; Printing & Shelf Impact; Technical Innovation; and Sustainability.
FPA’s Flexible Packaging Achievement Awards were presented Tues. night, Mar. 1, at a gala dinner at the Ritz-Carlton Golf Resort in Naples, FL, to kick off the 2016 FPA Annual Meeting.
We start with the best of the best:
1. Highest Achievement Award
Campbell Soup Ready Meals retort pouch by Bemis Co. Inc.
It’s a pouch. It’s a bowl. It’s a convenience that consumers will crave. Shelf-stable retort pouch for Ready Meals from Campbell Soup make microwave heating and subsequent eating quick and easy, especially away from home. The pouch self-vents, making it effortless to heat up the food. Once hot, an easy-open tear converts the pouch into an eat-from bowl, so people can enjoy a hot and tasty meal at work or home, work or wherever. FPA shares these additional details: “The microwave-friendly design includes cool touch zones, Magic Steam technology and controlled venting to eliminate hot or cold spots.”
See our earlier coverage of Campbell’s Ready Meals packaging here.
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