With the North American Flexible Packaging Market projected by Mordor Intelligence to be worth $47.58 billion by 2026 and sustainable packaging interest at a feverish pitch, Tipa is staking a larger claim in the region’s packaging landscape.
Last week the compostable packaging supplier announced filling three positions with industry professionals having solid industry experience. The common theme? All have solid experience with fast-moving consumer packaging goods (FMCG) companies:
- Michael Waas joins Tipa as VP, North America, bringing 13 years’ experience from TerraCycle where he played an integral role in expanding recycling programs and partnerships with CPG leaders including P&G, Mondelez, Nestlé, and Colgate-Palmolive to more than 20 global markets;
- John Michels has joined the team as senior director of sales and market development, with more than 30 years’ experience in packaging R&D at industry leaders including PepsiCo and Kellogg’s;
- Gary Robinson joins as director of public affairs for North America, bringing 27+ years’ experience in FMCG packaging at The Home Depot, Kraft Foods, Amway and Newell Rubbermaid.
“Brands and consumers alike are looking for sustainable alternatives to traditional plastic packaging, and there is a significant increase in the demand for high-performing compostable options,” says Waas. "I’m thrilled to have joined Tipa at such an exciting time for the company, and such a pivotal point for the planet.”
Tipa brings to NA a portfolio of high-performance certified compostable flexible packaging films and laminates, which are engineered for fresh produce, dry food, and fashion segments. The company claims that its packaging, as with any organic matter, will break down within months under compost conditions.
“The specific composition of the flexible materials varies by product but can include up to 80% bio-based content sourced from sugar cane, non-GMO corn, and FSC-certified wood pulp,” Waas informs Packaging Digest. “All of our materials are fully compostable, and our long-term goal is to transition to 100% bio-based feedstock.”
Tipa’s films are a sustainable alternative to traditional polyethylene (PE) and polypropylene (PP) flexibles. “We also offer solutions for paper laminations,” Waas adds.
He sees promising opportunity on the west side of the Atlantic.
“We’ve had a lot of success in Europe and look forward to bringing our solutions to companies in the US and Canada looking for sustainable packaging options,” Waas says. “Our high-performance flexible films and laminates work particularly well for fresh produce and ready-to-eat dry foods and meals. We are also seeing significant demand from the fashion and outdoor products industries.”
While the vendor already has a toehold in North America with US customers that include brands such as Glacier Fed, Organic Order, Gabriela Hearst, and About Face (the cosmetics line by singer Halsey), additional short-term growth appears imminent.
“We are also conducting trials with multiple partners in the US and Canada and look forward to sharing more about this in the coming months,” Waas tells Packaging Digest.
The NA forecast as elsewhere is for greener packaging.
“There’s an increased focus on the plastic waste crisis in America and a strong need for real circular solutions to environmental problems,” states Daphna Nissenbaum, Tipa CEO and Co-Founder. “We’re experiencing growing demand for high-quality compostable packaging solutions and are excited to bring these solutions to a market that could lead to a real revolution in the field.”