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ConAgra cups and Kellogg branding add value to dairy packaging

ConAgra cups and Kellogg branding add value to dairy packaging

An enlarged pudding cup and a fresh take on the two-in-one, cup-on-cup yogurt snack format distinguish a pair of packaging developments for convenience-driven dairy products. 

Dairy Package #1: There has been much ado about package “shrinkage” the past few years as consumer packaged goods companies worked to hold the line on product pricing by downsizing the packaging. ConAgra Foods Super Snack Pack pudding runs counter to that trend by introducing snack cups that do that in two ways: the 5.5oz cups are 60% larger than regular 3.25oz Snack Pack cups and are available as a 6-pack rather than a 4-pack.

Perhaps the company is going after bigger/older kids and adults with these larger-sized, shelf-stable products?

By the way, Snack Pack was introduced in 1968 as a shelf-stable pudding in single-serve aluminum cans and was the first brand in the category to introduce—30 years ago in 1984—pudding in plastic cups.

Cross-branded partnership

Dairy Package #2: Maybe this was inevitable, but the crunch of Kellogg’s cereal and the creamy smooth goodness of yogurt are combined with the introduction of YoCrunch Cereal Bowls in five SKUs.

The packaging expands the common theme of an overcap-topped yogurt cup that in the past has seen the likes of granola and other crushed bits (Chips Ahoy!, anyone?) that add crunch, texture and a fresh flavor profile to conventional yogurt.

In this cereal-ized revision of that theme, both of the stacked cups are close in size and sealed together. The products are available in: Special K (two cereal varieties, each paired with Greek yogurt), Froot Loops, Frosted Flakes and Krave. 

“This powerful brand partnership and unique new design will drive further growth for our customers by expanding both categories" says Steve Platt, YoCrunch CEO. YoCrunch was acquired by Danone in 2013.

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