Pure Flavor launches freshened veggie packs

By Posted by Rick Lingle, Technical Editor in Food Packaging on December 15, 2013

Aurora BitesPure Flavor, a leading and innovative greenhouse produce company, has unveiled new packaging and design for its Aurora Bites - mini peppers and Beefsteak Slicer Tomatoes.


These new designs adhere to the central design elements that formed the bedrock of the previous design. In the new version, everything from colors to the layout is more dynamic and vibrant. Pure Flavor's new design packaging is ready to roll out as early as January 2014.


The new and improved Aurora Bites Mini Peppers program features a more environmentally friendly packaging that reduces by 25 percent of plastic usage from industry standard while presenting three different eye- and consumer-catching recipe suggestions. The new package material uses minimal plastic with the ability to strengthen banner handle to hold/carry large packs as well as improved display abilities by providing a premium packaging look and feel.

The Beefsteak Slicer Tomatoes features a color selection that gives a high contrast for tomatoes. More environmentally friendly, the packaging reduces paper requirements by 30 percent and, similarly, offers three different recipe suggestions consumers.

Along with the new features on both new products, a Quick Response (QR) code is provided to connect the consumers to our Pure Kitchen Cooking Blog for more suggestive cooking options and recipes. Communication portals are also listed to enhance consumer communication.


Pure Flavor



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