Sweet and tasty packaging trends on display

Jenni Spinner in Food Packaging on May 20, 2015

The annual Sweets & Snacks Expo produced by the National Confectioners Association held this week gives a glimpse of the newest tempting treats to hit the market. Thousands of retailers, distributors and other industry stakeholders converged to determine which of the new products on display will have the best chance of enticing consumers to buy when they see the packs on the shelf at candy stores, convenience retailers, specialty shops and other purveyors. In addition to nifty new noshes and fascinating flavors, the event showcases innovative packaging and notable container trends. Here are 10 packs and trends worth watching.

1. Premium performance packs: Adding a high-end container can increase a candy’s profitability and giftability. Jelly Belly Candy Co. (Booth #837)—which offers many gift bags and packs—displayed a brand-new polypropylene container that makes a game of eating its Bean Boozled candies. Lift the top flap, raise the inner canister, and lower to dispense the beans one or two at a time (and pray you get Tutti Fruitti instead of Stinky Socks).


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watch a commercial-free highlght reel of the NCA show on youtube: https://youtu.be/5v7cy_ZoVcQ