12 design pieces that brought beauty to packaging in 2019

By Jenni Spinner in Packaging Design on December 17, 2019

The past 12 months may or may not have been pretty in your overall world, but in the world of packaging, they were beautiful.

The most-read packaging design-related articles from Packaging Digest reflect an industry full of creative minds and innovative thinkers. Faced with the challenge of coming up with functional packages that resonate with consumers, many designers broke new ground. These innovators incorporated novel materials, used existing formats in interesting ways, tackled formidable challenges and introduced designs that delight.

The packages found in our top stores cover nearly every industry—food, apparel, cannabis, health and beauty, pet products and many more. What’s more, they go beyond presenting a pretty package to tackling a range of challenges, such as increasing product sustainability and defying gravity in space travel.

From the bottom up, enjoy!


12.  Social media-friendly food packaging ‘reignites’ Lay’s brand

Social media frequently drives, rather than follows, conversation among Americans these days. While most consumer brands have a presence on several social platforms, many continue to struggle in finding ways to incorporate social elements on their packaging and encourage consumer engagement.

Recently, Frito-Lay North America rolled out its first significant Lay’s chips pack redesign in a dozen years. The new look incorporates several elements intended to engage consumers, and it reflects the interests and behaviors of an increasingly social-savvy population. For example, the photography on the front of the pack shows the food shot from above, as an Instagrammer would. Also, the back of the pack shares the brand’s social platforms and encourages consumers to interact.

Other features include:

• smaller Lay’s logo on the front of the package, placed closer to the center than the top;

• back-of-the-bag imagery features fun photos, punctuated with flavor-descriptive words;

• more natural, realistic feel to product photos and images.

The updated design debuted in September on the new Flamin’ Hot Dill Pickle flavor and converted across all varieties in October.


NEXT: Chico Honey makes no mess

Jenni Spinner

Freelance writer and former Packaging Digest senior editor Jenni Spinner is a trade journalist with more than two decades of experience in the field. While she has covered numerous industries (including construction, engineering, building security, food production and public works), packaging remains her favorite.

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