What’s been popular in packaging this past month? We reveal the Top 5 posts of August that include drones, marijuana, food and beverage packaging, beach reading, beer and fishing.
Congratulations, we have all made it through the “dog days of summer,” which refers to what is typically the hottest, most sultry period of the season. Appropriately we present the top dogs of August in this erstwhile best-of-show lineup of the best-read packaging articles at PackagingDigest.com over the past month.
Our list starts in reverse order, though in a rare turn rather than earthbound packaging we look to the skies above: That’s where drone package delivery is taking wing and sparking the imagination of retailers, consumers and everybody in between.
Amazon, Google, DHL and Walmart are all working on the supply chain of tomorrow, including package handling and delivery. And although the future looks somewhat different to each of them, all four know they want aerial drone technology to be part of it. Here’s what it means to packaging professionals.
What’s on your Top 5 packaging list? You’ll find ideas and options for that and more at MinnPack 2016 (Sept. 21-22; Minneapolis). Use discount code PDigest16 to get 20% off your conference registration.
See what happens when packaging takes a vacation…
4. “Beach reads” describes escapist summertime books, typically bestsellers, claimed as must-reading for taking along on summer vacations to the shore or cabin or wherever people go for a needed getaway. We have compiled our own list of the top-read articles in July that included fruit cups in adult packaging, coded beer labels, store-brand designs, cans for a fishy sweepstakes and 6 Most Valuable Packages. See what everyone’s reading in July’s 5 best beach reads in packaging.
Next: Still gone fishing
3. We stay on-track with a summer vacation theme in this spot-on article that continues to draw attention: A must-read article about the limited-edition packaging for cans and cartons of this year’s Busch Beer “Catch One. Win Big.” promotion that features colorful illustrations of game fish, plus gold-tone trophy cans. Catch all the details here.
Next: This trends piece stays on-trend with readers
2. Wrapped around some of the key findings from Mintel’s latest report on global packaging and other industry research, 4 fast-moving trends in food and beverage packaging point to evolving trends that are predicted to make a significant impact on brand packaging design and influence how consumers interact with packaging in 2016 and beyond including personalization (shown)
This next post represents an August high, honestly
1. At Honest Marijuana Co., environmental responsibility shapes not only the cultivation of numerous strains of cannabis but also how the company packages them. In August 2016, the company introduced sustainable packaging drawn straight from the food industry: metal cans.
What’s on your Top 5 packaging list? You’ll find ideas and options for all things packaging at MinnPack 2016 (Sept. 21-22; Minneapolis). Use discount code PDigest16 to get 20% off your conference registration.