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7 packaging designs that make the most of summer movie mania

7 packaging designs that make the most of summer movie mania
Yoplait attracts Minion lovers—kids and parents alike—with graphics from the “Despicable Me: Minion Made” movie on low-fat yogurt cups and their multipack cartons. Who can resist those big eyes and impish smile?

As we enter the dog days of summer, kids and kidults alike try to cram as much fun into what time they have left to enjoy the season. Like taking in a cool movie when the temps heat up.

Tapping into the marketing magic of blockbuster movies, brand owners have adorned their packages with heros, dinosaurs and cute yellow troublemakers. See some popular character studies in our entertaining slideshow.

Click the red "View Gallery" button above to launch the slideshow.

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