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Whisky Brand Relaunches Premium Spirit in New Packaging

Diageo, the makers of Crown Royal Canadian Whisky, America's number one selling super-premium whisky brand, has re-launched its Crown Royal Special Reserve whisky as Crown Royal Reserve.

Along with the name change, the spirits leader is elevating the appeal to whisky lovers with an all-new gold-foil embossed premium packaging design. While the name and packaging have changed, Crown Royal Reserve is the same rich combination of fine whiskies as the previously named Special Reserve, each individually selected by Master Blender Andrew MacKay.

"My signature appears on every package of Crown Royal Reserve, symbolizing the personal pride I have for this special blend," said Andrew MacKay, Master Blender, Crown Royal. "I've personally scrutinized and handpicked the whiskies and barrels that go into making Reserve, and I consider this a genuine labor of love."

Not only are the whiskies chosen by MacKay, but less than 1% of the Crown Royal whisky stocks are selected to provide the body and taste needed for achieving the exceptional depth of character and unique taste of the final product, according to the company.

"Though the new Crown Royal Reserve has the same outstanding blend that our consumers have always enjoyed, the new look and feel honors the precise attention that is put into these carefully aged whiskies," said Ami-Lynn Bakshi, vice president, Crown Royal.

The Crown Royal Reserve bottle is adorned in a faceted 750ml decanter-style bottle, presented in a micro-suede gold bag that is enclosed in a gold-foil embossed package. The purple interior also includes a personalized message from MacKay. This variant has a suggested retail price of $45.00.

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