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Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

I spy with my little eye a dozen dazzling packages that appeal to today’s snackers.


Article

The Hershey Co. is using food packaging to encourage chocolate lovers to share their candy bars, with the launch of the limited-edition Hershey’s Milk Chocolate Emoji Bar.


Article

As the Loop circular-economy ecommerce shopping platform launches in New York—and debuts online in the U.S.


Article

Deviation Distilling is elevating beverage packaging with digitally printed labels that are applied to the back of its gin bottles but are visible from the front of the bottle.


Article

Hands-on experiences can be educational—and fun, too! That’s the aim of the new Snack Shack interactive exhibit at the upcoming EastPack 2019 event (June 11-13; New York City).


Article

Amazon’s refillable packaging for ecommerce cleaners, packaging innovation for Heinz ketchup and new packaging trends we’re seeing are among the top articles read in the month of April 2019, based on high numbers of page views


Article

Opening night ceremony for innovative Canadian packaging helps kick off a three-day advanced manufacturing tradeshow in early June.

 


Article

Recycled content is quickly catching on as a core part of a company’s overall sustainable packaging strategy—as well as a key strategy in improving and restoring confidence in the recycling system.


Article

The packaging design for Shatto Milk Flavorizers plays on the brand’s down-home personality while supporting its commitment to sustainability.


Article

Sports figures and packaging go together like Michael Jordan and Wheaties.


Article

With the first quarter of the year now behind us, one of the hottest topics in packaging continues to be sustainability, based on high readership of articles about Amazon and Nestlé posted last month on PackagingDigest.com.


Article

IQ Structures can laser-burn information such as serial numbers into self-destructive hologram stickers.

 


Article

Hinged Bottle co-inventor Sebastian Velmont provides an update and report of his first—and highly successful—packaging event ever.

 


Article

New packaging graphics for Hill’s Science Diet cat food and dog food reinforce the brand’s science-based nutrition while creating emotional appeal with photo portraits of healthy, well-fed pets.


Article

A sustainable-packaging collaboration between Amazon and Replenish has borne fruit in the form of Amazon’s Clean Revolution cleaning products.


I spy with my little eye a dozen dazzling packages that appeal to today’s snackers. Whether it’s touting portability, one-hand functionality, portion control, a health message or deserved indulgence, these packs sell consumers on the value of a...


The Hershey Co. is using food packaging to encourage chocolate lovers to share their candy bars, with the launch of the limited-edition Hershey’s Milk Chocolate Emoji Bar. The product’s packaging design features oversized emojis, and the chocolate...


As the Loop circular-economy ecommerce shopping platform launches in New York—and debuts online in the U.S. through retailers Walgreens and Kroger—its architect will be stepping on stage at the upcoming EastPack event to convince you of the value...


Deviation Distilling is elevating beverage packaging with digitally printed labels that are applied to the back of its gin bottles but are visible from the front of the bottle. In this striking packaging design, consumers look through the product...


Hands-on experiences can be educational—and fun, too! That’s the aim of the new Snack Shack interactive exhibit at the upcoming EastPack 2019 event (June 11-13; New York City).

Brought to you by Packaging Digest, the Snack Shack...


Amazon’s refillable packaging for ecommerce cleaners, packaging innovation for Heinz ketchup and new packaging trends we’re seeing are among the top articles read in the month of April 2019, based on high numbers of page views on PackagingDigest....


Opening night ceremony for innovative Canadian packaging helps kick off a three-day advanced manufacturing tradeshow in early June.

 

What’s as good as seeing award-winning-packaging? Celebrating the winners, which is what the PAC...


Recycled content is quickly catching on as a core part of a company’s overall sustainable packaging strategy—as well as a key strategy in improving and restoring confidence in the recycling system. For brands and suppliers embarking on the...


The packaging design for Shatto Milk Flavorizers plays on the brand’s down-home personality while supporting its commitment to sustainability. The package, a cube-shaped metal tin, features vivacious colors and humorous narratives about the brand...


Sports figures and packaging go together like Michael Jordan and Wheaties. Now e-sports celebrities are also popping up on packaging for mass-market brands: Red Bull has launched a limited-edition can celebrating 27-year-old videogaming superstar...


With the first quarter of the year now behind us, one of the hottest topics in packaging continues to be sustainability, based on high readership of articles about Amazon and Nestlé posted last month on PackagingDigest.com. But we also saw keen...


IQ Structures can laser-burn information such as serial numbers into self-destructive hologram stickers.

 

Holograms aren’t just a way to bring deceased celebrities back to life for one more performance—think the late rapper...


Hinged Bottle co-inventor Sebastian Velmont provides an update and report of his first—and highly successful—packaging event ever.

 

Just 20 minutes into my first packaging tradeshow event ever at WestPack on February 5, 2019, I was...


New packaging graphics for Hill’s Science Diet cat food and dog food reinforce the brand’s science-based nutrition while creating emotional appeal with photo portraits of healthy, well-fed pets. The redesign affects more than 2,000 stock-keeping...


A sustainable-packaging collaboration between Amazon and Replenish has borne fruit in the form of Amazon’s Clean Revolution cleaning products. Amazon uses the new Replenish 3.0 packaging design for its Clean Revolution line, with Replenish acting...


A B B Labels is the single source for all your Label and Tag needs. Our product line includes Labels for a variety of applications (Custom P/S Product & Packaging Labels, Fabric Labels, Law labels, and Tags (from Shipping and Inventory Tags to...


Here at A Plus Label we believe that choosing the right printer can be critical to the success of your product and business. With our unsurpassed print quality, A Plus Label has grown into one of the top flexographic printing companies around....


Afinia Label manufactures and distributes end-to-end, high-speed, in-house, full-color label printers, finishers, and applicators to brand owners and label converters. Our high-quality products ensure your labels print the right way, right away,...


All Pro Technical Service Inc. was started in response to a growing need for high-quality, specialized service for the Linx brand of continuous inkjet (CIJ) printers.  Our technicians are located throughout the U.S. and provide quick response time...


Best Label Company was formed in 1976 in Cerritos, CA as a privately held corporation. Flexography as a method of printing was still in its infancy as compared with today and pressure sensitive labels were coming of age. Increasingly seen in food...


We are the North American sister company of Blumer Maschinenbau AG of Switzerland - a manufacturer, worldwide distributor and innovative leader of card and label finishing equipment and modular die-cutting systems. With over 115 years of...


A business partner to technology companies for over 50 years, Cellotape’s focus has been laser sharp since the beginning: to be the best, most trusted source of innovative labels, overlay panels, nameplates, and components to customers in the...

CGS

CGS is a world leader in digital proofing, color management, and 3-D packaging software as well as in high-quality mockups and proofs. Add its award-winning products ORIS CxF Toolbox, iC3D, and ORIS Flex Pack // Web Visualizer into a workflow to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Introduced in 1982, Cold Ice brand, thermal packaging remains the industry standard in performance, durability and safety.

Our gel ice contains a semi-solid, non-toxic, biodegradable gel formulation. Cold Ice is the preferred choice for...


Since 2011, CDT has been committed to providing label and tag color on-demand inkjet printers for a wide range of applications and industries at breakthrough speeds and cost effectiveness. CDT’s wide range of digital color platforms – from...


Datamax-O’Neil is the global provider who works passionately with customers to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, and quality. Our solutions improve our...


Hang tabs from Do-It make source reduction easier. Team with our source reduction experts and we'll make your packaging more environmentally friendly by reducing the overall amount of packaging, or eliminating it altogether. You cut your packaging...


In 2014, Fernqvist Labeling Solutions has been in business for 25 years thanks to our many loyal customers, dedicated eFernqvist 25th Anniversary Sealmployees, and supportive suppliers. The Fernqvist Team is dedicated to building long term...


We are committed to customer intimacy and providing customers with value, service and the highest quality attainable. We deliver solutions designed to meet customer's needs and exceed their expectations every single day. Our ability to effectively...

Wednesday, October 23, 2019 to Thursday, October 24, 2019

At MD&M Minneapolis 2019, discover the latest developments in medical devices and see the technologies driving tomorrow's life-saving innovations.

Thursday, October 24, 2019 to Friday, October 25, 2019

MinnPack 2019 brings the latest packaging equipment, automation and design ideas to the Midwest.